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As you can see, Pinterest can play an important (and profitable) role in your marketing plan. However, you need to leverage it correctly. Anyone who has used Pinterest for a length of time probably already knows that home and food related items are the most popular. So that mean your book blog can't compete, right? No. You just have to work a little harder for those likes and repins.
While I haven't seen any studies about optimal time/day to pin items, my small experiment yielded more repins and likes when I pinned the item on a Saturday afternoon. It the pin was from a post about You Are What You Wear by Jennifer Baumgartner so I was able to pin it to a home related board.
I also don't have a lot of bibliophiles following my on Pinterest, so that may have something to do with the low repins/likes. So, if you are interested
I'll follow you back.
Remember to pin other people's stuff and not just your own. Someone may come to your board for a home thing, but then decide to see what else you like and viola they found your book board. I also think creatively naming your boards might help. I have two book related board - Author I Love and Books Worth Reading. But I've seen boards like Bibliophile Fun, which might allow for a variety of book related pins - like bookish apparel and accessories.
Also think about what non-book boards your posts might fit into. I have a Helpful Tips board where I pin info I find helpful such as my Tips posts. If you review a book that would appeal to fashion people, pin the review to a fashion board. Kriss at Cabin Goddess has a Review & Recipe feature, so she pins her posts to food related boards. I mentioned in my review of True Love Way by Nancy Scrofano that it was the book equivalent of comfort food and pictured a lovely bowl of mac 'n cheese. That post got pinned to my food board.
Trying to incorporate Pinterest into your blog might lead to a creative way of reviewing and promoting books and authors. It is definitely something worth playing around with and who knows you could create a unique blog post that will make you stand out from the crowd. Go forth and be CREATIVE!
Posts
Following you on Pinterest! Of course, I'm stalking you everywhere! lol I am obsessed (well not quite) with Pinterest. I pin your Thursday tips to my Reference board (and I have had lots repinned - so maybe it's helping your traffic?) I have pinned your blog to my "Blogs I'm Liking" board. I also organized my boards (I can not believe how many I've ended up with - ridiculous) so that food related boards are in a line to the left, book related boards are in the right column and everything else is in-between - hodgepodged for fun. There are many authors following me and it's amazing to see your success because I have it set up to email me when others are pinning and I get to see what is taking the most hits, etc. so I know the target audience. I am excited that people are repinning my stories from my blog. When I post my regular series I pin to my board and I have a board for my book reviews. I've kept your boards up to review and explore them in a while. Right now - still catching up on emails! Have fun pinning! Great tips. Love Thursday Tips.
ReplyDeleteOh Donna that's a good idea about pinning her tips!
ReplyDeleteIf you are having trouble viewing the infographic you can view it here Not sure what the issue is, but trying to resolve it.
ReplyDeleteThanks everyone for stopping by.
I can FINALLY see it!!! YAAAA IT ROCKS!
ReplyDelete